How Can You Apply A Short Lesson on Writing Short Copy In 2022?

When I first fall in love with copywriting, I found some interesting facts.

So let's learn it together.

1. You and your audience have something in common:

2. You want to write less, and they want to read less.

3. Email subject lines -- like blog post titles, tweets, and meta descriptions -- don't take up a lot of space.

4. For this reason, you'd think they must be easy to whip up.

5. Everyone is capable of stringing together a few words, right?

Wrong.

As it turns out, writing short copy takes more than just good writing skills -- it requires a deep understanding of your target

customer and a knack for translating a larger message into a few words designed to strike the right chord.

To help you train your brain to write more concisely, we recommend pulling up a long-form piece of content and running through the following steps:

A. Remove adverbs,

B. Adjectives.

C. Pronouns.

D. Prepositions.

E. Replace phrases with one word.

F. Use numerals instead of writing out numbers.

Bad Copywriting:

Here's my product

Here's what it does

Here's so good about it.

Good copywriting:

Here's your problem

Here's the benefit of solving it

Here's what you've tried has failed.

And by the way, here's a product that will help you solve it.